Introduction
AcuityMD is a commercial platform built for the medical technology industry. Thousands of sales and marketing professionals use AcuityMD to identify target markets, surface top opportunities, and grow their business.
AcuityMD needed to drive high-quality leads for their sales team Digital Trax was tasked with helping AcuityMD achieve 60 demo requests per month.
Results
Digital Trax exceeded the goal of 60 SQLs per month by 20% and that continues to increase MoM.
- Exceeded SQL target goals
- Increased SQL’s by 20%
- Built omnichannel marketing funnel framework
How We Did It
- Expanded to omnichannel remarketing
- Restructured LinkedIn ad targeting
- Created content around key pain points from ICP
- Retargeted engaged audience with testimonials, company milestones, and other trust builders
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